Rosie & Co.: Still Working It

The original Rosie died last month, but a woman’s work is never done. 

A factory photograph of Naomi Parker Fraley, who died in January, was reportedly the model for Rosie the Riveter, an image as popular today as it was in World War II.  (Beyoncé even copped a Rosie pose in 2014.)

The woman with the bandana and determined expression, sleeves rolled up and arm flexed, appeared under the heading “We Can Do It,”  The poster was created for Westinghouse in 1942, as part of a campaign to boost worker morale. Today the image remains a cultural icon, symbolizing women’s strength, contribution and economic clout.

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Topics: Vintage Photography

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