The Bikini - Cultural Navel Warfare

Fashion dictator Diana Vreeland summed it up this way: “The bikini is the most important thing since the atom bomb.”

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Topics: Fashion Photography, Lifestyle Photography

I’m With the Brand?

There is no monolithic market. We are a nation of niches.

If your goal is to get potential buyers to identify with your brand, you must vary your representation of beyond the vanilla and generic in your advertising. 

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Topics: Fashion Photography, Lifestyle Photography

Hygge Whispers a Promise of Comfort

Awareness of hygge started as a soft whisper in 2015. 

By 2016, the world took the Danish concept of deep comfort and contentment in simple moments and hugged it to its heart. Hygge how-to books hit the bestseller lists and Pinterest boards filled up with ahh-some images of steaming mugs of cocoa, slippers, napping kittens, and couples by the fire, cocooned in blankets.

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Topics: Lifestyle Photography

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