All in a day’s work. ‘Occupation’ images that really ring true.

By Ashley Jouhar on April 17, 2019

You’ll know the value of images showing credible people in the workplace. They feel right. People connect with them more strongly because they see themselves in the pictures; how they dress, how they work, the jobs they do, their work environment, their workmates and so on. They connect on an emotional level. That’s the value of good stock imagery.

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Topics: Lifestyle Photography, Stock Photography, Diversity in Advertising

Know Your Buds

Ask Google how to choose the best CBD oils and you immediately get 22,500 results. If you doubt that it is now a mainstream query, consider this:  one of the reviews is from the venerable Consumer Reports.   

 Image Number: 1570R-21671575

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Topics: Insider, Lifestyle Photography, Botanical Photography, Diversity in Advertising

Families Don’t Come from Central Casting

The All American Family has been recast according to Pew Research Center. Of course you would know this after a few hours of TV watching – if you don’t ignore commercials to grab a snack or take a bio break. Advertisers are producing more inclusive spots featuring the complexity and diversity of the people next door.

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Topics: Lifestyle Photography, Stock Photography, Diversity in Advertising

What’s Blue and Green and Seen All Over?

By SuperStock Staff Writer - Tom Sheeter on January 28, 2019

Joanna Gaines has become a major tastemaker thanks to Fixer Upper, a show that hit big on HGTV from 2013 to 2017. The show often featured the construction/design company she ran with her husband, Magnolia Homes. The Magnolia brand now extends to a store, lifestyle books and specialty magazines and a restaurant in Waco.

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Topics: Lifestyle Photography, Pantone Color of The Year

Getting Piggy With It

By SuperStock Staff Writer - Tom Sheeter on December 11, 2018

In February, we begin the Year of the Pig. (The Earth Pig, to be precise. There are Fire, Metal, Wood and Water Pigs too, but those details are for some other blog.)

Image Number: 4273-2849

In Chinese culture, pigs are associated with wealth and generosity. So far, so good.

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Topics: Lifestyle Photography, Stock Photography

The Bikini - Cultural Navel Warfare

Fashion dictator Diana Vreeland summed it up this way: “The bikini is the most important thing since the atom bomb.”

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Topics: Fashion Photography, Lifestyle Photography

I’m With the Brand?

There is no monolithic market. We are a nation of niches.

If your goal is to get potential buyers to identify with your brand, you must vary your representation of beyond the vanilla and generic in your advertising. 

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Topics: Fashion Photography, Lifestyle Photography

Hygge Whispers a Promise of Comfort

Awareness of hygge started as a soft whisper in 2015. 

By 2016, the world took the Danish concept of deep comfort and contentment in simple moments and hugged it to its heart. Hygge how-to books hit the bestseller lists and Pinterest boards filled up with ahh-some images of steaming mugs of cocoa, slippers, napping kittens, and couples by the fire, cocooned in blankets.

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Topics: Lifestyle Photography

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