Joanna Gaines has become a major tastemaker thanks to Fixer Upper, a show that hit big on HGTV from 2013 to 2017. The show often featured the construction/design company she ran with her husband, Magnolia Homes. The Magnolia brand now extends to a store, lifestyle books and specialty magazines and a restaurant in Waco.
In February, we begin the Year of the Pig. (The Earth Pig, to be precise. There are Fire, Metal, Wood and Water Pigs too, but those details are for some other blog.)
In Chinese culture, pigs are associated with wealth and generosity. So far, so good.
Fashion dictator Diana Vreeland summed it up this way: “The bikini is the most important thing since the atom bomb.”
There is no monolithic market. We are a nation of niches.
If your goal is to get potential buyers to identify with your brand, you must vary your representation of beyond the vanilla and generic in your advertising.
Awareness of hygge started as a soft whisper in 2015.
By 2016, the world took the Danish concept of deep comfort and contentment in simple moments and hugged it to its heart. Hygge how-to books hit the bestseller lists and Pinterest boards filled up with ahh-some images of steaming mugs of cocoa, slippers, napping kittens, and couples by the fire, cocooned in blankets.
Topics: Lifestyle Photography