There is no monolithic market. We are a nation of niches.
If your goal is to get potential buyers to identify with your brand, you must vary your representation of beyond the vanilla and generic in your advertising.
Awareness of hygge started as a soft whisper in 2015.
By 2016, the world took the Danish concept of deep comfort and contentment in simple moments and hugged it to its heart. Hygge how-to books hit the bestseller lists and Pinterest boards filled up with ahh-some images of steaming mugs of cocoa, slippers, napping kittens, and couples by the fire, cocooned in blankets.
Topics: Lifestyle Photography