There is no monolithic market. We are a nation of niches.
If your goal is to get potential buyers to identify with your brand, you must vary your representation of beyond the vanilla and generic in your advertising.
From the wilds of New Jersey, they converge in secret, on a European capitol. The chosen ones descend to an underground bunker. For two days, they sit, silent and fasting, staring into black mirrors. Finally, the oracle rewards their dedication with a whisper: Marsala. Serenity. Or, more recently: PMS 18-3838.
The Color of the Year for 2018 is revealed:
Topics: Fashion Photography