The value of diversity.

By Ashley Jouhar on May 28, 2019

The Victoria's Secret model Leomie Anderson said last year “Diversity is not a trend”. 

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Topics: Insider, Stock Photography, Diversity in Advertising

The vibrancy and vitality of the color grey.

By Ashley Jouhar on April 26, 2019

“You can’t avoid getting older, but you don’t have to get old,” said George Burns, the well-known comedian and centenarian a few years ago.

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Topics: Fashion Photography, Lifestyle Photography, Stock Photography, Diversity in Advertising

All in a day’s work. ‘Occupation’ images that really ring true.

By Ashley Jouhar on April 17, 2019

You’ll know the value of images showing credible people in the workplace. They feel right. People connect with them more strongly because they see themselves in the pictures; how they dress, how they work, the jobs they do, their work environment, their workmates and so on. They connect on an emotional level. That’s the value of good stock imagery.

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Topics: Lifestyle Photography, Stock Photography, Diversity in Advertising

Know Your Buds

Ask Google how to choose the best CBD oils and you immediately get 22,500 results. If you doubt that it is now a mainstream query, consider this:  one of the reviews is from the venerable Consumer Reports.   

 Image Number: 1570R-21671575

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Topics: Insider, Lifestyle Photography, Botanical Photography, Diversity in Advertising

Families Don’t Come from Central Casting

The All American Family has been recast according to Pew Research Center. Of course you would know this after a few hours of TV watching – if you don’t ignore commercials to grab a snack or take a bio break. Advertisers are producing more inclusive spots featuring the complexity and diversity of the people next door.

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Topics: Lifestyle Photography, Stock Photography, Diversity in Advertising

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