Know Your Buds

Ask Google how to choose the best CBD oils and you immediately get 22,500 results. If you doubt that it is now a mainstream query, consider this:  one of the reviews is from the venerable Consumer Reports.   

SuperStock_1570R-21671575

 Image Number: 1570R-21671575

Americans are not waiting for a blessing from the FDA on its anti-inflammatory and analgesic properties. They are using CBD tinctures, pills and gummies to ease arthritis pain, migraines, insomnia and even anxiety in pets.

SuperStock_4128R-15221061Image Number: 4128R-15221061

The labels can get a little confusing. CBD oils can come from either hemp or marijuana. (Both are members of the Cannabis Sativa family of plants, but not the same thing.) Hemp products are legal everywhere. Cannabis Oil is from marijuana and has higher THC levels. It may or may not be legal where you live.

1525R-14662418Image Number: 1525R-14662418

Can you spot the difference between marijuana and hemp? Marijuana tends to have a broad leaf and a tight bud. Hemp has a skinny leaf concentrated at the top with few lower branches. 

SuperStock_1525R-11112554Image Number: 1525R-11112554

Branding experts are advising CBD businesses to use more images of tinctures, oils and capsules, which consumers associate with medicine, rather than plants, flowers and edibles, which they associate with recreation.

SuperStock_1738R-14308028Image Number: 1738R-14308028

 

comments
0