‘Point of View’ imagery. It’s personal.

Not so long ago, a photograph taken from a perspective that included the photographers’ feet, shadow, arms or other intrusions that impacted on the actual image was considered ...
Read More

Why Less is More.

There has been a drive towards a cleaner, calmer treatment in visuals recently, particularly in online marketing. This is partly driven by the need to ‘cut through’ in mobile ...
Read More

The value of diversity.

The Victoria's Secret model Leomie Anderson said last year “Diversity is not a trend”. 
Read More

Summer Breeze

The title alone evokes warm, fragrant evenings out in the open air, perhaps on an empty beach, looking out to sea as the sun starts to set on the distant horizon. Image number:
Read More

Everything old is new again. Ideas for using vintage images in social media.

Vintage imagery wasn’t always vintage. Once upon a time it was brand new. But it doesn’t take long for it to age and begin to look dated, out of touch and past its sell-by-date.
Read More

New app Daisie. A creative daisy chain in the making.

In 1967, when Elton John - or Reg Dwight, as he was known back then, responded to an ad placed by Liberty Records in the popular publication New Musical Express, little did he ...
Read More

The vibrancy and vitality of the color grey.

“You can’t avoid getting older, but you don’t have to get old,” said George Burns, the well-known comedian and centenarian a few years ago.
Read More

All in a day’s work. ‘Occupation’ images that really ring true.

You’ll know the value of images showing credible people in the workplace. They feel right. People connect with them more strongly because they see themselves in the pictures; ...
Read More