Ashley Jouhar

Ashley Jouhar is a Creative Director, Art Director and Photographer who has worked as a senior creative in the photography industry for over 14 years, first as Deputy Director of Photography at Getty Images and then as Creative Director of Image Source. Before turning to the photography industry full time, Ashley worked as a senior Art Director and Group Head at McCann Erickson, London creating popular and award winning advertising for clients such as Bacardi, AT&T, BMW, Medecins Sans Frontieres, TK Maxx and Nescafe.

Recent Posts

Keith Haring at Tate Liverpool. Pop meets Politics.

By Ashley Jouhar on July 19, 2019


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Topics: Insider, Fashion Photography, Fine Art, Fine Art Photography, Stock Photography, Diversity in Advertising

Getting festival ready - and why we still love them, 50 years after Woodstock.

By Ashley Jouhar on July 16, 2019

Image number: 1035-12560

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Topics: Insider, Fashion Photography, Lifestyle Photography, Stock Photography, Historic Stock Images

The increase in video demand and its power to move.

By Ashley Jouhar on July 08, 2019

Images work more effectively than text. We’re aware of that already.

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Topics: Stock Photography, Stock Video

Why health is the real wealth today.

By Ashley Jouhar on July 03, 2019

The definition of wellbeing is given as ‘The state of being comfortable, healthy, or happy’. The synonyms associated with it are ‘Welfare, Health, Good Health, Happiness, Comfort, Security, Safety, Protection, Prosperity, Profit, Success, Good Fortune and Advantage.

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Topics: Lifestyle Photography, Food Photography, Stock Photography

‘Point of View’ imagery. It’s personal.

By Ashley Jouhar on June 19, 2019

Not so long ago, a photograph taken from a perspective that included the photographers’ feet, shadow, arms or other intrusions that impacted on the actual image was considered a snapshot.

Image number: 1773R-14304686

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Topics: Lifestyle Photography, Stock Photography, Point of View Photography

Why Less is More.

By Ashley Jouhar on June 03, 2019

There has been a drive towards a cleaner, calmer treatment in visuals recently, particularly in online marketing. This is partly driven by the need to ‘cut through’ in mobile advertising, where small areas of relatively clear, open space really stand out from the rest of the visual noise, allowing marketers messages to be read more clearly on smaller screens.

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The value of diversity.

By Ashley Jouhar on May 28, 2019

The Victoria's Secret model Leomie Anderson said last year “Diversity is not a trend”. 

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Topics: Insider, Stock Photography, Diversity in Advertising

Summer Breeze

By Ashley Jouhar on May 17, 2019

The title alone evokes warm, fragrant evenings out in the open air, perhaps on an empty beach, looking out to sea as the sun starts to set on the distant horizon.

Image number: 1439R-13742833

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Topics: Vintage Photography, Travel Photography, Stock Photography

Everything old is new again. Ideas for using vintage images in social media.

By Ashley Jouhar on May 10, 2019

Vintage imagery wasn’t always vintage. Once upon a time it was brand new. But it doesn’t take long for it to age and begin to look dated, out of touch and past its sell-by-date.

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Topics: Vintage Photography, Lifestyle Photography, Stock Photography

New app Daisie. A creative daisy chain in the making.

By Ashley Jouhar on May 02, 2019

In 1967, when Elton John - or Reg Dwight, as he was known back then, responded to an ad placed by Liberty Records in the popular publication New Musical Express, little did he know his life was about to change forever. Liberty was searching for new songwriters at the time and through his job application Elton ended up meeting Bernie Taupin, who had answered the same ad.

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Topics: Insider, Science and Technology, Lifestyle Photography, Stock Photography, Technology News

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