There has been a drive towards a cleaner, calmer treatment in visuals recently, particularly in online marketing. This is partly driven by the need to ‘cut through’ in mobile advertising, where small areas of relatively clear, open space really stand out from the rest of the visual noise, allowing marketers messages to be read more clearly on smaller screens.
The title alone evokes warm, fragrant evenings out in the open air, perhaps on an empty beach, looking out to sea as the sun starts to set on the distant horizon.
Vintage imagery wasn’t always vintage. Once upon a time it was brand new. But it doesn’t take long for it to age and begin to look dated, out of touch and past its sell-by-date.
In 1967, when Elton John - or Reg Dwight, as he was known back then, responded to an ad placed by Liberty Records in the popular publication New Musical Express, little did he know his life was about to change forever. Liberty was searching for new songwriters at the time and through his job application Elton ended up meeting Bernie Taupin, who had answered the same ad.
“You can’t avoid getting older, but you don’t have to get old,” said George Burns, the well-known comedian and centenarian a few years ago.
You’ll know the value of images showing credible people in the workplace. They feel right. People connect with them more strongly because they see themselves in the pictures; how they dress, how they work, the jobs they do, their work environment, their workmates and so on. They connect on an emotional level. That’s the value of good stock imagery.
Ask Google how to choose the best CBD oils and you immediately get 22,500 results. If you doubt that it is now a mainstream query, consider this: one of the reviews is from the venerable Consumer Reports.
Food fads come and go but tea is a constant. Next to water, it is the most consumed beverage in the world. By 2021, it is projected to be a $44.3 billion market in the US alone. Whether you think of it as a liquid hug, a coffee substitute or a health food, there is probably more you can learn about this ancient elixir in its 1500+ varieties.
The All American Family has been recast according to Pew Research Center. Of course you would know this after a few hours of TV watching – if you don’t ignore commercials to grab a snack or take a bio break. Advertisers are producing more inclusive spots featuring the complexity and diversity of the people next door.